Asono specializes in MEDAVITA hair care products, a professional brand from Milan, Italy, established in 1963. MEDAVITA offers a comprehensive product line addressing various hair and scalp issues. Known for its therapeutic efficacy, natural ingredients, sensory aromatics, effectiveness, and safety, MEDAVITA is one of the few global brands dedicated to scalp and hair health as a "natural therapeutic professional hair care international brand.
Each Medavita product ensures an exclusive and engaging sensory experience with immediately visible results: hair is healthier and restructured. Our fragrances have complex bouquets with highly sought-after olfactory pyramids and this enhances sensoriality.
Lotion Concentrée provides a memorable sensory experience thanks to its exclusive fragrance and extremely fresh feeling when applied.
120,000 women choose Lotion Concentrée every year: a Lotion Concentrée ampoule is opened every 25 seconds.
